Florida Georgia Line’s story behind H.O.L.Y. on Billboard

Check out the story behind Florida Georgia Line’s H.O.L.Y. on Billboard!

“H.O.L.Y.” found some traction in pop. Justin Bieber flirted with it, but didn’t cut it. Another act recorded it, but the track sat while the overall project floundered. Eventually, it got pitched around again. BMG Music Nashville senior director of creative Sarah Knabe sent it to FGL’s manager, Big Loud Shirt partner Seth England, who forwarded it to Kelley and Hubbard. It wasn’t a slam-dunk on their end: Neither was convinced it was right for them, but after a few weeks, both of them — and their wives — kept coming back to “H.O.L.Y.”

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